Bay Area · 4 grocers · Greenfield❄️ heat 1 · COOL
the malbec aisle
Bay Area's malbec aisle is a competitive shelf with clear leaders: 5 products from 5 brands across 4 grocers. Alamos owns the most shelf · 20% of SKUs, ahead of black cabra. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
5
products
5
brands
$13.61
avg price
$0.52-$0.77 /fl oz
typical range
More in Red Wine
Who owns the shelf
brands by share of the malbec shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
24
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the malbec products in the most Bay Area grocers · widest distribution first.
