Bay Area · 5 grocers · Fragmented❄️ heat 1 · COOL
the pinot noir aisle
Bay Area's pinot noir aisle is a fragmented shelf spread across many brands: 53 products from 50 brands across 5 grocers. la crema owns the most shelf · 5% of SKUs, ahead of folk machine. Store brands hold 2%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 73/100).
53
products
50
brands
$24.35
avg price
$0.53-$1.95 /fl oz
typical range
More in Red Wine
Who owns the shelf
brands by share of the pinot noir shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)14 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
94
highBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the pinot noir products in the most Bay Area grocers · widest distribution first.
Folk Machine Central Coast Pinot Noir
$19.992 grocers
La Crema Sonoma Coast Pinot Noir Red Wine, 750ml
$23.992 grocers
Three Thieves Pinot Noir California Red Wine, 750 ml Glass Bottle, 13.5% ABV
$8.991 grocer
Republic of Wine Pinot Noir
$10.991 grocer
Mark West California Pinot Noir
$10.991 grocer
RICKSHAW Pinot Noir California
$12.991 grocer
Pacific Redwood Organic Pinot Noir
$12.991 grocer
Bacchus Ginger's Cuvee Pinot Noir
$13.991 grocer
Angeline Pinot Noir
$13.991 grocer
D'Aria Pinot Noir
$13.991 grocer
