Bay Area · 22 grocers · Fragmented🌡️ heat 51 · WARM
the salted butter aisle
Bay Area's salted butter aisle is a fragmented shelf spread across many brands: 243 products from 46 brands across 22 grocers. isigny ste mère owns the most shelf · 22% of SKUs, ahead of challenge. Store brands hold 4%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
243
products
46
brands
$9.04
avg price
$0.60-$1.30 /oz
typical range
More in Butter
Who owns the shelf
brands by share of the salted butter shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)All stores combined.
Market structure
92
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the salted butter products in the most Bay Area grocers · widest distribution first.
Straus Family Creamery Organic European Style Lightly Salted Butter
$10.9916 grocers
Clover Sonoma Salted Sweet Cream Butter
$4.9914 grocers
Kerrygold Irish Grass-Fed Salted Butter Foil
$5.4914 grocers
Clover Sonoma Organic Salted Sweet Cream Butter
$9.8913 grocers
Clover Farms Butter, Salted, European Style
$4.999 grocers
Plugra Premium European Style Salted Butter
$4.698 grocers
Kerrygold Irish Grass-Fed Salted Butter Sticks
$5.498 grocers
Challenge Sea Salted Whipped Butter
$5.097 grocers
Isigny Ste Mère Butter Sea Salt Crystals
$8.997 grocers
Moinear Salted Butter
$4.696 grocers
