San Francisco · 3 grocers · Niche
the boullions aisle
San Francisco's boullions aisle is a niche shelf with only a handful of brands: 19 products from 2 brands across 3 grocers. better than bouillon owns the most shelf — 79% of SKUs, ahead of edward & sons. The shelf leans plant-based — 32% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).
19
products
2
brands
$8.29
avg price
$3.89–$10.69
typical range
More in Broths & Stocks
Who owns the shelf
brands by share of the boullions shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
32%
Vegetarian
32%
Vegan
26%
Gluten-Free
26%
Organic
16%
Not vegan
11%
Low calorie
11%
Low sugar
11%
Market structure
11
lowBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
67
highTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.