Scanning the aisle…
Bay Area's rice cakes aisle is a competitive shelf with clear leaders: 248 products from 21 brands across 20 grocers. lundberg family farms owns the most shelf · 69% of SKUs, ahead of element. Store brands hold 4%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 71/100).
brands by share of the rice cakes shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 4% · scores 0-100.
the rice cakes products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.