Bay Area · 20 grocers · Leader-led❄️ heat 10 · COOL
the rice cakes aisle
Bay Area's rice cakes aisle is a competitive shelf with clear leaders: 248 products from 21 brands across 20 grocers. lundberg family farms owns the most shelf · 69% of SKUs, ahead of element. Store brands hold 4%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 71/100).
248
products
21
brands
$5.78
avg price
$0.51-$1.46 /oz
typical range
More in Cakes
Who owns the shelf
brands by share of the rice cakes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
69
highBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the rice cakes products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Organic Brown Rice Cakes, Lightly Salted
$3.6916 grocers
Lundberg Family Farms Organic Brown Rice Cakes, Salt-Free
$3.6912 grocers
Lundberg Family Farms Organic Wild Rice Cakes
$3.6911 grocers
Lundberg Family Farms Organic Thin Stackers, Lightly Salted
$3.9911 grocers
Lundberg Family Farms Organic Honey Nut Rice Cakes
$3.9910 grocers
Lundberg Family Farms Organic Rice Cake Minis, Sea Salt
$3.899 grocers
Lundberg Family Farms Organic Rice Cake Minis, White Cheddar
$3.899 grocers
Lundberg Family Farms Organic Cinnamon Toast Rice Cakes
$3.697 grocers
Lundberg Family Farms Organic Thin Stackers, Red Rice & Quinoa
$3.896 grocers
Lundberg Family Farms Organic Thin Stacks, Salt-Free
$3.996 grocers
