Bay Area · 6 grocers · Own-brand led🌡️ heat 34 · WARM
the chicken thigh aisle
Bay Area's chicken thigh aisle is a competitive shelf with clear leaders: 35 products from 7 brands across 6 grocers. smart chicken owns the most shelf · 100% of SKUs. Store brands hold 51%. The shelf leans dairy-free · 11% of SKUs carry that claim. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 82/100).
35
products
7
brands
$16.19
avg price
$2.77-$35.11
typical range
More in Poultry
Who owns the shelf
brands by share of the chicken thigh shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
11%
Gluten-Free
11%
Minimally Processed
6%
Organic
6%
Market structure
32
lowBrand competition
how many brands compete
17
lowVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
82
highLaunch whitespace
room for a new brand
store-brand share: 51% · scores 0-100.
Top products
the chicken thigh products in the most Bay Area grocers · widest distribution first.
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Berkeley Bowl Chicken Thighs
$2.771 grocer
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Smart Chicken Organic Boneless Chicken Thighs
$3.151 grocer
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Smart Chicken Boneless Skinless Chicken Thighs
$3.261 grocer
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Smart Chicken chicken Bone In Thigh
$6.591 grocer
Marys Chicken Thigh
$8.991 grocer
Sprouts Boneless Skinless Chicken Thighs No Antibiotics Ever
$10.421 grocer
Mary's Chicken Thighs
$10.461 grocer
Bi-Rite Market Mango Habanero Chicken Thighs
$10.691 grocer
Bi-Rite Market Teriyaki Chicken Thighs
$10.691 grocer
Mary's Organic Chicken Thighs Pack
$11.611 grocer