Bay Area · 17 grocers · Greenfield🌡️ heat 56 · WARM
the farro aisle
Bay Area's farro aisle is a competitive shelf with clear leaders: 48 products from 12 brands across 17 grocers. bartolini owns the most shelf · 71% of SKUs, ahead of timeless natural food. Store brands hold 2%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 82/100).
48
products
12
brands
$7.89
avg price
$0.32-$0.65 /oz
typical range
More in Grains
Who owns the shelf
brands by share of the farro shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
49
medBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
82
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the farro products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Farro Grain, Organic
$7.7914 grocers
Bartolini Farro, Italian, Pearled
$5.598 grocers
Bartolini Farro Soup
$5.394 grocers
Nature's Earthly Choice Farro, Italian Pearled, Organic
$6.293 grocers
Timeless Natural Food Farro, Semi-Pearled
$6.993 grocers
Alce Nero Organic Pearled Farro
$9.092 grocers
Calleris Farro
$4.591 grocer
Alessi Premium Porcini Mushroom Farro
$4.791 grocer
Sprouts Organic Pearled Farro
$5.491 grocer
Roland Foods Farro, Italian, Pearled
$9.791 grocer