Bay Area · 9 grocers · Contested
the pasta salad aisle
Bay Area's pasta salad aisle is a fragmented shelf spread across many brands: 33 products from 12 brands across 9 grocers. Store brands hold 30%. Verdict: contested · real competition, no single winner (opportunity 46/100).
33
products
12
brands
$7.41
avg price
$1.59-$18.23
typical range
More in Salads
Who owns the shelf
brands by share of the pasta salad shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
49
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
46
medLaunch whitespace
room for a new brand
store-brand share: 30% · scores 0-100.
Top products
the pasta salad products in the most Bay Area grocers · widest distribution first.
Epicurean Solutions Sesame Pasta Salad
$5.393 grocers
Signature Cafe Macaroni Salad, Classic
$1.592 grocers
Deli Rainbow Pasta Salad
$1.751 grocer
Isabel's Rainbow Pasta Salad
$2.001 grocer
FCF Antipasta Pasta Salad
$2.251 grocer
no image
Fresh Creative Basil Pesto Bowtie Pasta Salad
$2.251 grocer
Sc Basil Pasta Salad With Sundried Tomato
$2.251 grocer
no image
Andronico's Cold Sesame Noodle Salad
$3.001 grocer
no image
Andronico's Macaroni Cold Classic Salad
$3.001 grocer
no image
Wills Macaroni Salad
$4.391 grocer