Bay Area · 13 grocers · Leader-led❄️ heat 33 · COOL
the liquid drink mix aisle
Bay Area's liquid drink mix aisle is a competitive shelf with clear leaders: 44 products from 6 brands across 13 grocers. nuun owns the most shelf · 56% of SKUs, ahead of mio. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 77/100).
44
products
6
brands
$7.99
avg price
$2.49-$4.31 /fl oz
typical range
More in Drink Mixes
Who owns the shelf
brands by share of the liquid drink mix shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
28
lowBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
32
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the liquid drink mix products in the most Bay Area grocers · widest distribution first.
Nuun Sport Hydration + Caffeine, Tablets, Cherry Limeade
$8.095 grocers
MiO Fruit Punch Naturally Flavored Liquid Water Enhancer
$5.993 grocers
Nuun Sport, Tablets, Grape
$8.093 grocers
Nuun Sport + Caffeine, Tablets, Wild Berry
$8.093 grocers
Nuun Sport Hydration, Tablets, Citrus Fruit
$8.093 grocers
SweetLeaf Water Enhancer, Delicious Stevia, Zero Sugar, Tropical Punch
$5.292 grocers
SweetLeaf Water Enhancer, Delicious Stevia, Zero Sugar, Raspberry Lemonade
$5.292 grocers
MiO Strawberry Watermelon Naturally Flavored Liquid Water Enhancer
$5.592 grocers
MiO Vitamins Orange Tangerine Naturally Flavored Liquid Water Enhancer Drink Mix
$5.592 grocers
MiO Energy Black Cherry Naturally Flavored Liquid Water Enhancer Drink Mix
$5.992 grocers