the tonic & mixers aisle
Bay Area's tonic & mixers aisle is a competitive shelf with clear leaders: 185 products from 13 brands across 20 grocers. fever-tree owns the most shelf · 62% of SKUs, ahead of q mixers. Store brands hold 1%. The shelf leans minimally processed · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 77/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the tonic & mixers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the tonic & mixers products in the most Bay Area grocers · widest distribution first.
