Bay Area · 21 grocers · Contested🔥 heat 94 · HOT
the half & half aisle
Bay Area's half & half aisle is a fragmented shelf spread across many brands: 171 products from 20 brands across 21 grocers. byrne dairy owns the most shelf · 50% of SKUs, ahead of high meadow. Store brands hold 6%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
171
products
20
brands
$6.38
avg price
$0.15-$0.42 /fl oz
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the half & half shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
4%
Heart Health
1%
Market structure
67
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the half & half products in the most Bay Area grocers · widest distribution first.
Clover Sonoma Organic Half & Half Pint
$3.0917 grocers
Straus Family Creamery Organic Half & Half
$3.8917 grocers
Clover Farms Half & Half Pint
$2.5913 grocers
Clover Sonoma Half & Half Quart
$4.2911 grocers
Alexandre Family Farm A2/A2 Organic Half & Half
$6.098 grocers
Organic Valley® Organic Half and Half
$3.997 grocers
nutpods Dairy Free Half & Half
$5.796 grocers
Organic Valley® Grassmilk® Organic Half and Half
$4.495 grocers
Organic Valley® Organic Lactose-Free Half and Half
$6.995 grocers
Califia Farms Dairy Free Half & Half
$7.095 grocers