all marketsMilk & CreamEvaporated Milk
San Francisco · 3 grocers · Niche

the evaporated milk aisle

San Francisco's evaporated milk aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. california farms owns the most shelf — 83% of SKUs, ahead of carnation. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).

6
products
2
brands
$3.77
avg price
$3.39–$4.47
typical range

More in Milk & Cream

Who owns the shelf

brands by share of the evaporated milk shelf.

ccalifornia farms
83% of shelf5 SKUs
ccarnation
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

11
low
Brand competition
how many brands compete
15
low
Variety of offers
how differentiated the shelf is
72
high
Top-brand grip
how much a few brands dominate
53
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →