Bay Area · 18 grocers · Leader-led🔥 heat 94 · HOT
the evaporated milk aisle
Bay Area's evaporated milk aisle is a competitive shelf with clear leaders: 50 products from 10 brands across 18 grocers. carnation owns the most shelf · 59% of SKUs, ahead of california farms. Store brands hold 6%. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 71/100).
50
products
10
brands
$4.15
avg price
$0.24-$0.43 /fl oz
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the evaporated milk shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
43
medBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the evaporated milk products in the most Bay Area grocers · widest distribution first.
Carnation Evaporated Milk Vitamin D
$1.9912 grocers
California Farms Evaporated Milk
$2.898 grocers
California Farms Evaporated Milk, Organic
$4.395 grocers
Carnation Vitamin D Added Evaporated Milk
$1.794 grocers
Carnation Evaporated Lowfat Milk
$2.994 grocers
Carnation Fat Free Evaporated Milk
$2.883 grocers
Essential Everyday Evaporated Milk
$2.792 grocers
Let's Do Organic Organic Evaporated Unsweetened Coconut Milk
$3.592 grocers
Best Yet Evaporated Milk
$2.591 grocer
PET Evaporated Milk
$3.791 grocer