San Francisco · 3 grocers · Niche
the buttermilk aisle
San Francisco's buttermilk aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 3 grocers. clover farms owns the most shelf — 57% of SKUs, ahead of kalona supernatural. The shelf leans organic — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 64/100).
7
products
3
brands
$4.63
avg price
$4.29–$5.39
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the buttermilk shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
14%
Market structure
15
lowBrand competition
how many brands compete
25
lowVariety of offers
how differentiated the shelf is
43
medTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.