Bay Area · 17 grocers · Leader-led🔥 heat 94 · HOT
the buttermilk aisle
Bay Area's buttermilk aisle is a competitive shelf with clear leaders: 40 products from 6 brands across 17 grocers. kalona supernatural owns the most shelf · 100% of SKUs. Store brands hold 5%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
40
products
6
brands
$5.29
avg price
$0.12-$0.35 /fl oz
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the buttermilk shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
3%
Market structure
28
lowBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the buttermilk products in the most Bay Area grocers · widest distribution first.
Clover Farms 1.5% Reduced Fat Cultured Buttermilk Quart
$3.6915 grocers
Kalona SuperNatural Organic Buttermilk, Grass-fed Cows
$4.498 grocers
Kalona SuperNatural Organic, Cultured Reduced Fat Buttermilk, Grass-fed Cows
$7.295 grocers
Organic Valley® Cultured Lowfat Organic Buttermilk
$4.492 grocers
Clover Farms Reduced Fat Cultured Buttermilk
$6.492 grocers
Lucerne Buttermilk, Reduced Fat, Cultured, 1.5% Milkfat
$1.991 grocer
Lucerne Buttermilk, Cultured, 1.5% Reduced Fat
$2.991 grocer
Knudsen Reduced Fat Cultured Buttermilk
$5.091 grocer
FRUITION CHOCOLATE WORKS Brown Butter Milk
$12.091 grocer