Bay Area · 22 grocers · Leader-led🔥 heat 94 · HOT
the plain milk aisle
Bay Area's plain milk aisle is a competitive shelf with clear leaders: 793 products from 35 brands across 22 grocers. clover sonoma owns the most shelf · 65% of SKUs, ahead of alexandre family farm. Store brands hold 6%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 72/100).
793
products
35
brands
$7.30
avg price
$0.06-$0.31 /fl oz
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the plain milk shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)6 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
86
highBrand competition
how many brands compete
63
medVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the plain milk products in the most Bay Area grocers · widest distribution first.
Clover Sonoma Organic 2% Reduced Fat Milk Quart
$3.5918 grocers
Clover Sonoma Organic Whole Milk Vitamin D Gallon
$5.5918 grocers
Clover Sonoma Organic 1% Milkfat Low Fat Milk
$3.5917 grocers
Straus Family Creamery Organic, Whole Milk - Cream Top
$3.8917 grocers
Clover Sonoma Organic Whole Milk Vitamin D Quart
$3.5916 grocers
Clover Farms Whole Milk
$1.7914 grocers
Clover Sonoma 2% Reduced Fat Milk Gallon
$2.7914 grocers
Alexandre Family Farm A2/A2 Organic Whole 6% Milk
$3.7914 grocers
Clover Sonoma Whole Milk Vitamin D Gallon
$4.2914 grocers
Clover Sonoma 2% Reduced Fat Milk
$1.7913 grocers
