Scanning the aisle…
Bay Area's plain milk aisle is a competitive shelf with clear leaders: 793 products from 35 brands across 22 grocers. clover sonoma owns the most shelf · 65% of SKUs, ahead of alexandre family farm. Store brands hold 6%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 72/100).
brands by share of the plain milk shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 6% · scores 0-100.
the plain milk products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.