San Francisco · 4 grocers · Leader-led
the plain milk aisle
San Francisco's plain milk aisle is a competitive shelf with clear leaders: 126 products from 10 brands across 4 grocers. clover sonoma owns the most shelf — 61% of SKUs, ahead of straus family creamery. The shelf leans organic — 23% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 70/100).
126
products
10
brands
$6.89
avg price
$1.99–$12.62
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the plain milk shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
23%
Weight Management
10%
Seed-Oil-Free
5%
Gluten-Free
5%
High-Protein
3%
Muscle & Performance
1%
Dairy-Free
1%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
43
medBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
41
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.