Bay Area · 7 grocers · Greenfield🌡️ heat 34 · WARM
the ground chicken aisle
Bay Area's ground chicken aisle is a competitive shelf with clear leaders: 16 products from 8 brands across 7 grocers. isernio's owns the most shelf · 100% of SKUs. Store brands hold 19%. The shelf leans low sugar · 13% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
16
products
8
brands
$10.36
avg price
$0.56-$0.73 /oz
typical range
More in Poultry
Who owns the shelf
brands by share of the ground chicken shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Low sugar
13%
Gluten-Free
13%
High-Protein
13%
Dairy-Free
13%
Market structure
36
medBrand competition
how many brands compete
14
lowVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 19% · scores 0-100.
Top products
the ground chicken products in the most Bay Area grocers · widest distribution first.
Mary's Free Range Organic Ground Chicken, 93/7
$10.594 grocers
Force of Nature Ground Chicken Ancestral Blend, Pasture Raised
$11.992 grocers
Mary's Antibiotic Free Ground Chicken, 93/7
$8.291 grocer
Perdue Fresh Ground Chicken, 92% Lean 8% Fat
$4.591 grocer
Sprouts NAE Ground Chicken
$5.991 grocer
Sprouts 98% Ground Chicken Breast No Antibiotics Ever
$6.991 grocer
Mary's Heirloom Ground Chicken
$10.691 grocer
Pasture Bird Ground Chicken Breast With Rib Meat
$10.991 grocer
Force Of Nature Meats Ground Chicken Free To Range
$11.991 grocer
Isernio's Ground Chicken, All Natural
$11.991 grocer