Scanning the aisle…
Bay Area's thousand island dressing aisle is a fragmented shelf spread across many brands: 38 products from 13 brands across 12 grocers. bob's owns the most shelf · 75% of SKUs. Store brands hold 3%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
brands by share of the thousand island dressing shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 3% · scores 0-100.
the thousand island dressing products in the most Bay Area grocers · widest distribution first.









