San Francisco · 3 grocers · Contested
the pistachios aisle
San Francisco's pistachios aisle is a fragmented shelf spread across many brands: 25 products from 9 brands across 3 grocers. nichols farms owns the most shelf — 32% of SKUs, ahead of joon. Store brands hold 8%. The shelf leans organic — 24% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).
25
products
9
brands
$11.78
avg price
$6.69–$17.24
typical range
More in Nuts
Who owns the shelf
brands by share of the pistachios shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
24%
Plant-Based
12%
Vegan
12%
Peanut-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0–100.