Bay Area · 21 grocers · Fragmented🌡️ heat 39 · WARM
the pistachios aisle
Bay Area's pistachios aisle is a fragmented shelf spread across many brands: 192 products from 29 brands across 21 grocers. wonderful owns the most shelf · 36% of SKUs, ahead of santa barbara pistachio company. Store brands hold 9%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 68/100).
192
products
29
brands
$11.81
avg price
$0.84-$3.42 /oz
typical range
More in Nuts
Who owns the shelf
brands by share of the pistachios shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
80
highBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the pistachios products in the most Bay Area grocers · widest distribution first.
Hey!Hunger Sauteed Spinach & Pistachio Tikka Veggie Patties
$8.897 grocers
Wonderful In Shell Roasted and Salted Pistachios
$6.695 grocers
Wonderful No Shells Roasted & Salted Pistachios
$8.895 grocers
Eden Foods Pistachios, Organic
$12.795 grocers
Sahale Snacks Glazed Mix, Pomegranate Flavored Pistachios
$6.994 grocers
Joon Dill Pickle Pistachios
$7.994 grocers
Joon Salt and Pepper Pistachios
$7.994 grocers
Joon Original Salted Pistachios
$7.994 grocers
Wonderful Sea Salt & Vinegar Flavored Pistachios with No Shells
$7.994 grocers
Wonderful No Shells Lightly Salted Pistachios
$8.894 grocers
