Scanning the aisle…
Bay Area's almonds aisle is a fragmented shelf spread across many brands: 326 products from 71 brands across 20 grocers. blue diamond owns the most shelf · 43% of SKUs, ahead of arroyo seco. Store brands hold 17%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 66/100).
brands by share of the almonds shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 17% · scores 0-100.
the almonds products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.