Bay Area · 18 grocers · Fragmented🌡️ heat 39 · WARM
the walnuts aisle
Bay Area's walnuts aisle is a fragmented shelf spread across many brands: 109 products from 34 brands across 18 grocers. diamond owns the most shelf · 32% of SKUs, ahead of old dog ranch. Store brands hold 23%. The shelf leans heart health · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
109
products
34
brands
$10.35
avg price
$0.93-$2.29 /oz
typical range
More in Nuts
Who owns the shelf
brands by share of the walnuts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
85
highBrand competition
how many brands compete
82
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 23% · scores 0-100.
Top products
the walnuts products in the most Bay Area grocers · widest distribution first.
GUS'S Premium Walnut Halves
$6.595 grocers
SUNRIDGE FARMS Nuts & Seeds Organic Fancy Walnuts
$6.895 grocers
SunRidge Farms Walnuts, Fancy
$6.294 grocers
Arroyo Seco Arroyo Deck Walnut Golden Nuggets
$4.293 grocers
Arroyo Seco Walnut Halves And Pieces
$4.293 grocers
Signature Farms Walnut, Halves & Pieces
$7.993 grocers
Klein Family Farms Arroyo Seco Walnut Halves & Pieces
$8.793 grocers
no image
RedBarn Walnut Halves
$12.893 grocers
Diamond Walnuts, Chopped
$1.992 grocers
Crazy Go Nuts All-Natural Gourmet Coconut Walnuts
$5.892 grocers
