San Francisco · 3 grocers · Contested
the mixed nuts aisle
San Francisco's mixed nuts aisle is a fragmented shelf spread across many brands: 21 products from 8 brands across 3 grocers. bobbysue's nuts owns the most shelf — 29% of SKUs. Store brands hold 5%. The shelf leans organic — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 54/100).
21
products
8
brands
$10.38
avg price
$3.09–$20.44
typical range
More in Nuts
Who owns the shelf
brands by share of the mixed nuts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
19%
Gluten-Free
5%
Low-Carb
5%
Peanut-Free
5%
Weight Management
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0–100.