Bay Area · 20 grocers · Fragmented🌡️ heat 39 · WARM
the mixed nuts aisle
Bay Area's mixed nuts aisle is a fragmented shelf spread across many brands: 110 products from 32 brands across 20 grocers. Store brands hold 14%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
110
products
32
brands
$10.58
avg price
$0.85-$2.65 /oz
typical range
More in Nuts
Who owns the shelf
brands by share of the mixed nuts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)4 omitted (no image)All stores combined.
Market structure
83
highBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0-100.
Top products
the mixed nuts products in the most Bay Area grocers · widest distribution first.
Bhuja Nut Mix
$5.996 grocers
Planters Salted Mixed Nuts
$5.996 grocers
Burke's Naturals Deluxe Mixed Nuts
$8.295 grocers
Planters Unsalted Mixed Nuts, 10.3 OZ
$9.894 grocers
Sahale Snacks Nut Mix
$2.593 grocers
Planters Deluxe Lightly Salted Mixed Nuts
$5.993 grocers
SUNRIDGE FARMS All Natural Fancy Mixed Nuts
$8.893 grocers
Fancy Mixed Nuts
$9.993 grocers
DSD Merchandisers Deluxe Mix Nuts, Roasted/Salted
$11.993 grocers
Bobby Sue's Nuts Grab & Go Nut Over Olives
$6.092 grocers
