San Francisco · 2 grocers · Niche
the macadamia nuts aisle
San Francisco's macadamia nuts aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 2 grocers. boxford bakehouse owns the most shelf — 40% of SKUs, ahead of mavuno harvest. Store brands hold 20%. The shelf leans organic — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
5
products
3
brands
$11.39
avg price
$8.89–$13.39
typical range
More in Nuts
Who owns the shelf
brands by share of the macadamia nuts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
20%
Market structure
15
lowBrand competition
how many brands compete
28
lowVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 20% · scores 0–100.