Scanning the aisle…
Bay Area's macadamia nuts aisle is a fragmented shelf spread across many brands: 56 products from 15 brands across 15 grocers. mauna loa owns the most shelf · 58% of SKUs, ahead of royal hawaiian orchards. Store brands hold 11%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 79/100).
brands by share of the macadamia nuts shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 11% · scores 0-100.
the macadamia nuts products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.