San Francisco · 3 grocers · Contested
the peanuts aisle
San Francisco's peanuts aisle is a fragmented shelf spread across many brands: 21 products from 7 brands across 3 grocers. gus's owns the most shelf — 29% of SKUs. Store brands hold 29%. Verdict: contested — real competition, no single winner (opportunity 51/100).
21
products
7
brands
$9.80
avg price
$6.59–$16.04
typical range
More in Nuts
Who owns the shelf
brands by share of the peanuts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 29% · scores 0–100.