Reading the shelf…
Gus's Nuthouse is Gus's Community Market's own private-label line · 1 product across 1 category, sold in its own stores. Its biggest footprint is nuts, at <1% of the shelf. A niche presence · Brand Power 8/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Gus's Nuthouse is exclusive to Gus's Community Market by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Gus's Community Market. store brands sell in one chain by design, which caps this.
1 product in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Gus's Nuthouse (full bar = 100% of the shelf), grouped by department.
closest to Gus's Nuthouse in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Gus's Nuthouse product in stock, cheapest first.
5 storefronts across 2 grocers carry it · tap a pin to open the store.
spans 1 category. how many categories the brand plays in (saturating).
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 13% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.