Scanning the aisle…
Bay Area's brazil nuts aisle is a fragmented shelf spread across many brands: 9 products from 5 brands across 8 grocers. Store brands hold 44%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 49/100).
brands by share of the brazil nuts shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 44% · scores 0-100.
the brazil nuts products in the most Bay Area grocers · widest distribution first.