the frozen vegetarian burgers aisle
Bay Area's frozen vegetarian burgers aisle is a fragmented shelf spread across many brands: 127 products from 20 brands across 18 grocers. morning star farms owns the most shelf · 30% of SKUs, ahead of dr. praeger's. Store brands hold 2%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
More in Meat Alternatives
Who owns the shelf
brands by share of the frozen vegetarian burgers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the frozen vegetarian burgers products in the most Bay Area grocers · widest distribution first.
