Bay Area · 14 grocers · Greenfield🔥 heat 79 · HOT
the vegetarian burgers aisle
Bay Area's vegetarian burgers aisle is a competitive shelf with clear leaders: 42 products from 8 brands across 14 grocers. abbot's owns the most shelf · 50% of SKUs, ahead of hey!hunger. The shelf leans plant-based · 7% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 81/100).
42
products
8
brands
$10.13
avg price
$0.56-$1.31 /oz
typical range
More in Meat Alternatives
Who owns the shelf
brands by share of the vegetarian burgers shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Plant-Based
7%
Heart Health
2%
Market structure
36
medBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
81
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the vegetarian burgers products in the most Bay Area grocers · widest distribution first.
Beyond Meat Burger, Plant-Based Patties
$6.6912 grocers
Abbot's Italian Herb Protein Veggie Burgers
$7.996 grocers
Abbot's Classic Smokehouse Veggie Burger
$7.995 grocers
Hey!Hunger Roasted Beet & Walnut Tikka Veggie Patties
$8.895 grocers
Hey!Hunger Braised French Lentil & Walnut Tikka Veggie Patties
$8.894 grocers
Field Roast Field Burger Plant-Based Burgers
$6.492 grocers
Big Mountain Foods Lion's Mane Mushroom Burger
$9.492 grocers
Nutcase organics Organic Vegan Nutty Burger
$5.391 grocer
Hodo Tofu Veggie Burger
$7.091 grocer
Impossible Grilled Southwest Burger Patties
$19.991 grocer