Scanning the aisle…
Bay Area's vegetarian deli meat substitutes aisle is a competitive shelf with clear leaders: 83 products from 7 brands across 19 grocers. tofurky owns the most shelf · 70% of SKUs, ahead of hellenic farms. The shelf leans plant-based · 8% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 70/100).
brands by share of the vegetarian deli meat substitutes shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the vegetarian deli meat substitutes products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.