tofurky
Tofurky is a brand specializing in plant-based meat alternatives, offering a variety of products such as sausages, chick'n, and deli slices. Known for its vegan and non-GMO offerings, Tofurky provides options for those seeking meatless meals without compromising on flavor. The brand emphasizes plant-powered protein, catering to both dedicated vegetarians and those exploring plant-based diets.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Tofurky (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Tofurky · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Tofurky in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Tofurky product in stock, cheapest first.
Sold at
Find Tofurky online
Where to find Tofurky · Bay Area
Opportunities
New doors · no Tofurky in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Tofurky· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tofurky Deli Slices, Plant-Based, Hickory Smoked · its most-distributed SKU (13 doors) in Vegetarian Deli Meat Substitutes, the biggest opening. The closest open door is World Market.
