Reading the shelf…
hey!hunger offers a diverse range of nutburgers crafted from organic ingredients, focusing on unique flavor combinations and nutritional benefits. Its products, such as the Braised French Lentil & Walnut Nutburger and Roasted Beet & Walnut Nutburger, incorporate high-protein and fiber-rich elements like lentils, walnuts, and quinoa. The brand emphasizes the use of fresh vegetables and nuts, providing tasty and visually appealing options for meals at any time of the day.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Hey!hunger (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Hey!hunger · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Hey!hunger in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Hey!hunger lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
14 storefronts across 8 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Hey!hunger· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Hey!Hunger Roasted Carrot & Almond Tikka Veggie Patties · its most-distributed SKU (5 doors) in Almonds, the biggest opening. The closest open door is Sprouts Farmers Market · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 19% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: abbot's, sunridge farms
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Hey!hungerthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Pistachios
open here: Vegetarian Burgers
open here: Almonds
open here: Almonds
open = the store meaningfully carries that category (real depth, not a token SKU) and Hey!hunger sells it elsewhere but has no SKU here.