the chocolate covered dried fruit aisle
Bay Area's chocolate covered dried fruit aisle is a fragmented shelf spread across many brands: 104 products from 30 brands across 21 grocers. date better snacks owns the most shelf · 32% of SKUs. Store brands hold 5%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
More in Chocolate Snacks
Who owns the shelf
brands by share of the chocolate covered dried fruit shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 5% · scores 0-100.
Top products
the chocolate covered dried fruit products in the most Bay Area grocers · widest distribution first.
