Scanning the aisle…
Bay Area's chocolate covered pretzels aisle is a fragmented shelf spread across many brands: 65 products from 18 brands across 16 grocers. Store brands hold 14%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 58/100).
brands by share of the chocolate covered pretzels shelf.
store-brand share: 14% · scores 0-100.
the chocolate covered pretzels products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.