Bay Area · 4 grocers · Niche🌡️ heat 34 · WARM
the frozen chicken breasts aisle
Bay Area's frozen chicken breasts aisle is a niche shelf with only a handful of brands: 11 products from 4 brands across 4 grocers. Store brands hold 45%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 79/100).
11
products
4
brands
$20.82
avg price
$9.99-$37.31
typical range
More in Poultry
Who owns the shelf
brands by share of the frozen chicken breasts shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
7
lowVariety of offers
how differentiated the shelf is
32
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 45% · scores 0-100.
Top products
the frozen chicken breasts products in the most Bay Area grocers · widest distribution first.
Tyson Frozen Oven Roasted Diced Chicken Breast, 22 oz
$9.991 grocer
Just Bare Lightly Breaded Chicken Breast Spicy Fillet
$10.991 grocer
Just Bare Fully Cooked Lightly Breaded Chicken Breast Original Fillets
$12.591 grocer
Kirkland Signature Lightly Breaded Chicken Breast Fillet, 3 lbs
$17.401 grocer
Mary's Chicken Organic Breast Ready To Cook
$19.991 grocer
Just Bare Fully Cooked Roasted Spicy Boneless Skinless Chicken Breast Bites
$19.991 grocer
Tyson Panko Breaded Chicken Breast Tenderloins, 5 lbs
$23.621 grocer
Kirkland Signature Chicken Tenderloins, Boneless Skinless, 6 lbs
$24.871 grocer
Kirkland Signature Thin Sliced Chicken Breasts, Boneless Skinless, 10 lbs
$34.821 grocer