Scanning the aisle…
Bay Area's capocollo aisle is a fragmented shelf spread across many brands: 22 products from 12 brands across 11 grocers. fresca italia owns the most shelf · 67% of SKUs. Verdict: contested · real competition, no single winner (opportunity 65/100).
brands by share of the capocollo shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0-100.
the capocollo products in the most Bay Area grocers · widest distribution first.








