Bay Area · 15 grocers · Greenfield❄️ heat 31 · COOL
the mixed deli meats aisle
Bay Area's mixed deli meats aisle is a fragmented shelf spread across many brands: 35 products from 14 brands across 15 grocers. volpi owns the most shelf · 75% of SKUs, ahead of colameco's primo naturale. Store brands hold 6%. Verdict: greenfield · wide open · room for a new brand (opportunity 77/100).
35
products
14
brands
$13.77
avg price
$1.81-$4.13 /oz
typical range
More in Deli Meats
Who owns the shelf
brands by share of the mixed deli meats shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
54
medBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the mixed deli meats products in the most Bay Area grocers · widest distribution first.
Negroni Antipasto Classico
$12.994 grocers
Volpi Sandwich Trio
$6.993 grocers
Applegate Natural Uncured Genoa Salami Trio Sliced
$9.893 grocers
Maestri Antipasto Classico - Prosciutto, Coppa & Salame Rustico
$14.493 grocers
Columbus Charcuterie Sampler
$18.293 grocers
Columbus Mild Trio Variety Pack 6OZ
$10.992 grocers
Boar's Head Charcuterie Trio: Genoa Salami, Sweet Capocollo & Sweet Sopressata
$10.992 grocers
Maestri Classic Spanish Tapas De Espana Charcuterie Selection
$12.992 grocers
Oscar Mayer Oven Roasted Turkey Breast & Smoked Uncured Ham Sliced Deli Sandwich Lunch Meat
$5.191 grocer
Beretta Italian Style Prosciutto/Calabrese/Italian Dry Salami Mini Sampler
$6.091 grocer