Bay Area · 6 grocers · Locked up❄️ heat 31 · COOL
the bologna aisle
Bay Area's bologna aisle is a concentrated shelf a few brands dominate: 15 products from 5 brands across 6 grocers. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 64/100).
15
products
5
brands
$5.65
avg price
$2.99-$10.28
typical range
More in Deli Meats
Who owns the shelf
brands by share of the bologna shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
31
lowVariety of offers
how differentiated the shelf is
48
medTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the bologna products in the most Bay Area grocers · widest distribution first.
Oscar Mayer Bologna Sliced Deli Sandwich Lunch Meat
$3.993 grocers
Oscar Mayer Bologna Sliced Deli Sandwich Lunch Meat
$2.992 grocers
Oscar Mayer Beef Bologna Sliced Deli Sandwich Lunch Meat
$7.692 grocers
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Schaller & Weber Lower Sodium German Bologna
$3.251 grocer
Boar's Head Beef Bologna
$4.001 grocer
Oscar Mayer Bologna Sliced Deli Sandwich Lunch Meat
$4.691 grocer
Oscar Mayer Turkey Bologna Sliced Deli Sandwich Lunch Meat with 50% Lower Fat
$4.991 grocer
Oscar Mayer Bologna Sliced Deli Sandwich Lunch Meat
$5.191 grocer
Dietz & Watson Beef Bologna, Gluten Free
$7.091 grocer
Boar's Head Bologna
$7.991 grocer