Bay Area · 21 grocers · Fragmented❄️ heat 31 · COOL
the deli ham aisle
Bay Area's deli ham aisle is a fragmented shelf spread across many brands: 217 products from 32 brands across 21 grocers. dietz & watson owns the most shelf · 29% of SKUs, ahead of monte nevado. Store brands hold 5%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
217
products
32
brands
$10.05
avg price
$0.88-$5.38 /oz
typical range
More in Deli Meats
Who owns the shelf
brands by share of the deli ham shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
83
highBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the deli ham products in the most Bay Area grocers · widest distribution first.
Applegate Black Forest Uncured Ham Sliced
$8.0913 grocers
Maestri Speck Italiano
$8.999 grocers
Niman Ranch Applewood Smoked Ham Steak Uncured
$6.098 grocers
Columbus Black Forest Ham Conventional
$6.997 grocers
Hillshire Farm Ultra Thin Sliced Honey Ham Sandwich Meat, 9 oz
$3.995 grocers
Applegate No Sugar Slow Cooked Uncured Ham Sliced
$7.195 grocers
Applegate Natural Uncured Honey Ham Sliced
$8.295 grocers
True Story Uncured Applewood Smoked Ham
$10.695 grocers
Monte Nevado Ham
$20.995 grocers
Oscar Mayer Deli Fresh Honey Uncured Ham Sliced Sandwich Lunch Meat
$4.594 grocers
