Bay Area · 18 grocers · Contested❄️ heat 31 · COOL
the prosciutto aisle
Bay Area's prosciutto aisle is a fragmented shelf spread across many brands: 87 products from 23 brands across 18 grocers. ferrarini owns the most shelf · 47% of SKUs, ahead of borgo rovagnati. Verdict: contested · real competition, no single winner (opportunity 76/100).
87
products
23
brands
$10.55
avg price
$2.09-$6.26 /oz
typical range
More in Deli Meats
Who owns the shelf
brands by share of the prosciutto shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
72
highBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the prosciutto products in the most Bay Area grocers · widest distribution first.
Columbus Sliced Prosciutto
$5.4910 grocers
Creminelli Fine Meats Prosciutto
$7.397 grocers
True Story Prosciutto
$7.995 grocers
Ferrarini Prosciutto Crudo
$8.895 grocers
Applegate Natural Prosciutto Sliced
$8.194 grocers
Maestri Slicing Meat
$8.994 grocers
Maestri Prosciutto Italiano
$9.194 grocers
Fratelli Beretta Organic Prosciutto
$7.993 grocers
Busseto Foods Prosciutto
$5.292 grocers
Zoe's Meats Uncured Prosciutto
$6.992 grocers