Scanning the aisle…
Bay Area's pastrami aisle is a competitive shelf with clear leaders: 10 products from 6 brands across 7 grocers. stoneridge ranch owns the most shelf · 100% of SKUs. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
brands by share of the pastrami shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0-100.
the pastrami products in the most Bay Area grocers · widest distribution first.





