Bay Area · 8 grocers · Leader-led❄️ heat 31 · COOL
the other deli meats aisle
Bay Area's other deli meats aisle is a competitive shelf with clear leaders: 13 products from 6 brands across 8 grocers. fratelli beretta owns the most shelf · 86% of SKUs, ahead of vermont salumi. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 78/100).
13
products
6
brands
$14.17
avg price
$2.26-$5.29 /oz
typical range
More in Deli Meats
Who owns the shelf
brands by share of the other deli meats shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other deli meats products in the most Bay Area grocers · widest distribution first.
Fratelli Beretta Fresca Antipasto Classico
$12.695 grocers
Alexian Black Peppercorn Mousse Pate
$9.692 grocers
Palacios Spicy Chorizo
$10.691 grocer
Palacios Chorizo, Sliced
$10.691 grocer
Niman Ranch Beef and Lamb Gyro Slices
$12.991 grocer
Fermín Iberico Pork Dry-Cured Chorizo Sausage
$14.191 grocer
Vermont Salumi Sliced Lonza
$15.391 grocer