Bay Area · 18 grocers · Contested❄️ heat 31 · COOL
the deli chicken aisle
Bay Area's deli chicken aisle is a fragmented shelf spread across many brands: 63 products from 15 brands across 18 grocers. Store brands hold 8%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
63
products
15
brands
$9.14
avg price
$1.14-$2.39 /oz
typical range
More in Deli Meats
Who owns the shelf
brands by share of the deli chicken shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
3%
Gluten-Free
3%
Dairy-Free
2%
Not vegan
2%
Seed-Oil-Free
2%
Low sugar
2%
Market structure
57
medBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the deli chicken products in the most Bay Area grocers · widest distribution first.
True Story Organic Thick Carved Oven Roasted Chicken Breast
$10.4910 grocers
Columbus Rotisserie Style Chicken Breast
$6.995 grocers
Applegate Organics Organic Oven Roasted Chicken Breast Sliced
$9.994 grocers
Oscar Mayer Rotisserie Seasoned Chicken Breast Sliced Deli Meat, for a Low Carb Lifestyle
$4.593 grocers
Zoe's Meats Applewood Smoked Sliced Chicken Breast
$7.993 grocers
Oscar Mayer Deli Fresh Rotisserie Seasoned Chicken Breast Sandwich Lunch Meat Family Size
$6.992 grocers
Dietz & Watson Oven Roasted Chicken Breast
$7.692 grocers
Mary's Free Range Organic Sliced Oven Roasted Chicken Breast
$9.492 grocers
True Story Diced Oven Roasted Chicken Breast
$11.092 grocers
Oscar Mayer Rotisserie Seasoned Chicken Breast Sliced Deli Sandwich Lunch Meat Mega Pack
$13.992 grocers