Bay Area · 13 grocers · Contested❄️ heat 31 · COOL
the mortadella aisle
Bay Area's mortadella aisle is a fragmented shelf spread across many brands: 26 products from 9 brands across 13 grocers. Store brands hold 4%. The shelf leans high-protein · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 32/100).
26
products
9
brands
$9.07
avg price
$1.31-$3.48 /oz
typical range
More in Deli Meats
Who owns the shelf
brands by share of the mortadella shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
32
lowLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the mortadella products in the most Bay Area grocers · widest distribution first.
Mortadella With Pistachio
$7.198 grocers
Volpi Mortadella
$5.993 grocers
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RR Mortification
$6.792 grocers
Borgo Rovagnati Mortadella, Classic Italian Recipe
$8.292 grocers
Boar's Head Mortadella
$3.251 grocer
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Molinari Mortadella
$4.751 grocer
no image
Molinari Salame Mortadella With Pistachio
$4.751 grocer
Dietz & Watson Mortadella, Pre-Sliced
$4.791 grocer
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Berkeley Bowl Hald Sandwich Mortadella
$6.491 grocer
Paolo Rovagnati Mortadella
$6.991 grocer