Bay Area · 17 grocers · Fragmented🌡️ heat 41 · WARM
the prepared leafy salads aisle
Bay Area's prepared leafy salads aisle is a fragmented shelf spread across many brands: 198 products from 36 brands across 17 grocers. Store brands hold 25%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 53/100).
198
products
36
brands
$10.45
avg price
$0.43-$2.04 /oz
typical range
More in Prepared Salads
Who owns the shelf
brands by share of the prepared leafy salads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)All stores combined.
Market structure
86
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0-100.
Top products
the prepared leafy salads products in the most Bay Area grocers · widest distribution first.
Burma Love Fermented Tea Leaf Salad
$9.996 grocers
Little Green Cyclo Vietnamese Coffee, Plant-based Coconut
$4.695 grocers
Josie’s Organics Organic Caesar Premium Salad Kit
$6.695 grocers
Urban Remedy Organic Rainbow Salad
$13.395 grocers
Urban Remedy The Vegan Caesar, Organic
$14.495 grocers
Urban Remedy Organic Macro Bowl
$14.495 grocers
Urban Remedy Organic Chicken Caesar Salad
$18.893 grocers
Burma Love Tea Leaf Salad Kit
$18.893 grocers
Signature SELECT Chef Salad
$3.842 grocers
Signature SELECT Caesar Salad
$3.842 grocers
