Scanning the aisle…
Bay Area's prepared leafy salads aisle is a fragmented shelf spread across many brands: 198 products from 36 brands across 17 grocers. Store brands hold 25%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 53/100).
brands by share of the prepared leafy salads shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 25% · scores 0-100.
the prepared leafy salads products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.