Bay Area · 13 grocers · Contested🌡️ heat 61 · WARM
the bitters aisle
Bay Area's bitters aisle is a fragmented shelf spread across many brands: 46 products from 15 brands across 13 grocers. angostura owns the most shelf · 29% of SKUs, ahead of fee brothers. Verdict: contested · real competition, no single winner (opportunity 79/100).
46
products
15
brands
$17.73
avg price
$1.43-$12.98 /fl oz
typical range
More in Cocktail Mixers
Who owns the shelf
brands by share of the bitters shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)5 omitted (no image)All stores combined.
Market structure
57
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the bitters products in the most Bay Area grocers · widest distribution first.
Angostura Aromatic Bitters, Cocktail Bitters for Professional & Home Mixologists, 4 FL oz
$14.497 grocers
Angostura Orange Bitters, Cocktail Bitters for Professional and Home Mixologists, 4 FL oz
$9.095 grocers
Underberg Herb Bitters, Natural
$6.492 grocers
Peychaud's Aromatic Cocktail Bitters, 5oz, 70 Proof (35% ABV)
$7.992 grocers
no image
KF Honey Bitters & Soda
$13.192 grocers
Fee Brothers Bitters, Orange, West Indian
$13.392 grocers
Underberg Herbal Bitters
$2.691 grocer
no image
King Floyd's Ginger With A Touch Of Honey! Non-alcoholic Bitters & Soda
$3.591 grocer
no image
King Floyd's Classic Aromatic Non-alcoholic Bitters & Soda
$3.591 grocer
Regans' Orange Bitters, 5 fl oz, 90 Proof (45% ABV)
$9.491 grocer