Bay Area · 20 grocers · Fragmented
the cocktail mixers & syrups aisle
Bay Area's cocktail mixers & syrups aisle is a fragmented shelf spread across many brands: 258 products from 67 brands across 20 grocers. torani owns the most shelf · 34% of SKUs, ahead of monin. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 76/100).
258
products
67
brands
$12.23
avg price
$2.17-$22.29
typical range
More in Beverages
Who owns the shelf
brands by share of the cocktail mixers & syrups shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)11 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
98
highBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cocktail mixers & syrups products in the most Bay Area grocers · widest distribution first.
Tres Agaves Organic Lime Margarita Mix, 1 Liter Bottle
$9.997 grocers
Tommy's Margarita Mix Margarita Mix
$12.895 grocers
Stirrings Non-Alcoholic Simple Syrup, 355ml
$7.094 grocers
Fever-Tree Classic Margarita Mix Soda, 1, 25.36oz Bottle, 0.0% ABV
$10.694 grocers
Torani Vanilla Syrup
$6.493 grocers
Q Mixers Sparkling Grapefruit, Premium Cocktail Mixer
$7.193 grocers
Fever-Tree Martini Mix, Espresso
$7.393 grocers
Torani Sugar Free French Vanilla Syrup
$7.793 grocers
Torani Sugar Free Vanilla Syrup
$7.793 grocers
Torani Sugar Free Classic Hazelnut Syrup
$7.793 grocers
