aisle
all markets›Soda & Soft Drinks
San Francisco · 4 grocers · Fragmented

the soda & soft drinks aisle

San Francisco's soda & soft drinks aisle is a fragmented shelf spread across many brands: 116 products from 30 brands across 4 grocers. coca-cola owns the most shelf — 16% of SKUs, ahead of fever-tree. Store brands hold 2%. The shelf leans vegan — 9% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 53/100).

116
products
30
brands
$5.48
avg price
$1.93–$12.40
typical range

Zoom in

this aisle breaks into 6 sub-categories — open one for its own shelf report.

Cola · 28Ginger Ale & Ginger Beer · 21Fruit & Cream Soda · 15Tonic & Mixers · 8Lemon-Lime Soda · 6Root Beer · 6

Who owns the shelf

brands by share of the soda & soft drinks shelf.

coca-cola
16% of shelf19 SKUs
fever-tree
16% of shelf18 SKUs
reed’s
7% of shelf8 SKUs
aalameda soda co.
7% of shelf8 SKUs
ddiet coke
4% of shelf5 SKUs
ssprite
4% of shelf5 SKUs
bboylan bottling
4% of shelf5 SKUs
mmolecola
4% of shelf5 SKUs
hhawaiian soda co.
3% of shelf4 SKUs
qq mixers
3% of shelf4 SKUs
aa'siciliana
3% of shelf3 SKUs
dde la calle tepache
3% of shelf3 SKUs
gginger lab
3% of shelf3 SKUs
nnixie
3% of shelf3 SKUs
gus'sPL
2% of shelf2 SKUs
ssomething & nothing
2% of shelf2 SKUs
ccanada dry
2% of shelf2 SKUs
bbruce cost
2% of shelf2 SKUs
mmole cola
2% of shelf2 SKUs
ssioux city
1% of shelf1 SKU
ssprecher
1% of shelf1 SKU
aalive mushroom elixir
1% of shelf1 SKU
ffentimans
1% of shelf1 SKU
ffever-tree premium tonic
1% of shelf1 SKU
ffanta
1% of shelf1 SKU
vvirgil's
1% of shelf1 SKU
ddad's root beer
1% of shelf1 SKU
lleninade
1% of shelf1 SKU
cclever mocktails
1% of shelf1 SKU
ssignature select
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
9%
Dairy-Free
9%
Gluten-Free
9%
Seed-Oil-Free
9%
Minimally Processed
7%
Organic
4%
Weight Management
3%
High fiber
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)10 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

81
high
Brand competition
how many brands compete
91
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
53
med
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →