Bay Area · 21 grocers · Fragmented
the root beer aisle
Bay Area's root beer aisle is a fragmented shelf spread across many brands: 182 products from 36 brands across 21 grocers. a&w owns the most shelf · 32% of SKUs, ahead of virgil's. Store brands hold 1%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 67/100).
182
products
36
brands
$6.27
avg price
$0.04-$0.32 /fl oz
typical range
More in Soda & Soft Drinks
Who owns the shelf
brands by share of the root beer shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)12 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
86
highBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the root beer products in the most Bay Area grocers · widest distribution first.
Alive Mood + Mind Root Beer
$2.7911 grocers
Nixie Root Beer, Organic Zero Sugar Soda
$2.199 grocers
Zevia Soda, Zero Sugar, Ginger Root Beer
$6.697 grocers
A&W Root Beer
$2.696 grocers
A&W Root Beer Zero Sugar
$2.696 grocers
Virgil's Root Beer, Handcrafted
$2.195 grocers
Dad's Root Beer Soda, Root Beer, Old Fashioned
$2.695 grocers
A&W Root Beer
$2.795 grocers
A&W Root Beer
$5.995 grocers
Virgil's Root Beer
$7.795 grocers
