7up
7UP is a well-known American brand of lemon-lime flavored non-caffeinated soft drinks, first introduced in 1928. Owned by Keurig Dr Pepper in the United States and PepsiCo internationally, 7UP offers a range of products including regular and zero sugar options. The brand emphasizes a refreshing taste that can be enjoyed on its own or as a mixer in various beverages. 7UP has recently highlighted a lime-forward flavor profile in its product lineup.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are 7up (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as 7up · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to 7up in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every 7up product in stock, cheapest first.
Sold at
Find 7up online
Where to find 7up · Bay Area
Opportunities
New doors · no 7up in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show 7up· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with 7UP Cherry Flavored Soda, 12 fl oz cans, 12 pack · its most-distributed SKU (1 door) in Fruit Flavored Soda, the biggest opening. The closest open door is Sprouts Farmers Market · 1 rival already on that shelf.
