Bay Area · 22 grocers · Contested
the cola aisle
Bay Area's cola aisle is a competitive shelf with clear leaders: 482 products from 21 brands across 22 grocers. coca-cola owns the most shelf · 49% of SKUs, ahead of diet coke. Store brands hold 2%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
482
products
21
brands
$8.21
avg price
$0.05-$1.25 /fl oz
typical range
More in Soda & Soft Drinks
Who owns the shelf
brands by share of the cola shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
69
highBrand competition
how many brands compete
85
highVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the cola products in the most Bay Area grocers · widest distribution first.
Diet Coke Soda
$1.0914 grocers
Coca-Cola Coke de Mexico
$2.3114 grocers
Coca-Cola Original Taste Soda Fridge Pack
$9.8913 grocers
Diet Coke Soda Bottle
$2.8812 grocers
Coca-Cola Soda Bottle
$2.8812 grocers
Coca Cola Zero Sugar Soda Fridge Pack Cans
$1.0911 grocers
Diet Coke Soda Bottle
$1.7910 grocers
Coca-Cola Cola
$3.6910 grocers
Nixie Classic Cola, Organic Zero Sugar Soda
$2.199 grocers
Pepsi Soda - Pack
$9.599 grocers
