San Francisco · 4 grocers · Leader-led
the cola aisle
San Francisco's cola aisle is a competitive shelf with clear leaders: 41 products from 7 brands across 4 grocers. coca-cola owns the most shelf — 46% of SKUs, ahead of molecola. The shelf leans dairy-free — 10% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 61/100).
41
products
7
brands
$5.56
avg price
$1.99–$14.25
typical range
More in Soda & Soft Drinks
Who owns the shelf
brands by share of the cola shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
10%
Gluten-Free
10%
Seed-Oil-Free
10%
Vegan
10%
Heart Health
2%
Minimally Processed
2%
Organic
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
86
highVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.