Reading the shelf…
Liber & Co. crafts a range of syrups that enhance cocktails with rich, authentic flavors. Its offerings include Almond Orgeat Syrup with a deep almond character, Blood Orange Cordial capturing the essence of ripe blood oranges, and Caramelized Fig Syrup featuring a concentrated fig flavor. The brand also provides Cinnamon Syrup with a blend of Ceylon and Cassia spices, as well as Classic and Demerara Gum Syrups, both known for their silky texture and ability to elevate any drink.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
35 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Liber & Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Liber & Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Liber & Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Liber & Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.



































4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Liber & Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Liber & Co. Almond Orgeat Syrup · its most-distributed SKU (1 door) in Cocktail Syrups, the biggest opening. The closest open door is Mill Valley Market · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 53% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: darbo, torani, liquid alchemist
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.