Bay Area · 8 grocers · Fragmented
the beverages aisle
Bay Area's beverages aisle is a fragmented shelf spread across many brands: 254 products from 123 brands across 8 grocers. Store brands hold 12%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
254
products
123
brands
$7.64
avg price
$0.09-$21.68
typical range
Zoom in
this aisle breaks into 3 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the beverages shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
100
highBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 12% · scores 0-100.
Top products
the beverages products in the most Bay Area grocers · widest distribution first.
Pop & Bottle Blueberry Matcha Almond Milk Latte
$4.292 grocers
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Beverage
$0.091 grocer
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Single Soda
$0.191 grocer
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Beverage
$0.191 grocer
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Soda
$0.291 grocer
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Beverage
$0.391 grocer
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CRV Beverage Pack
$0.491 grocer
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Beverage
$0.491 grocer
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Beverage
$0.691 grocer
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Beverage
$0.691 grocer